What makes Bellissima special and stand out from other stores in our area is our attention to detail and our laser focus on our customer. Our whole ethos is about making our brides feel truly valued and their views validated and appreciated. Bellissima stylists go through a rigorous training period before they take their own appointments because as a business we understand what a profound effect words and actions can have on our Brides. As we have been so fortunate to have been chosen as the first UK store to have a Morilee boutique installed, we have ensured that all stylists received enhanced Morilee product training so that their knowledge and understanding of the brand underpins the visual impact of the boutique installation.

There’s always a feeling of excitement when our Brides put on a Morilee dress. She will nearly always have expressed a desire to try on Morilee, and if she for some reason doesn’t have some of Madeline’s designs on her wish list, she will be introduced to them during the appointment. Our Brides are always blown away by the fact that they feel so amazing and beautiful, and there’s such a breadth of styles to discover and explore within the ranges. When those tears of joy at finding The One start, there’s such a feeling of love in the room! Brides love the feel of the fit and the fact that the designs are well thought out from all angles, they just know that their wedding pictures are going to be glorious. We love the fact that we can confidently sell that dress to our customers knowing that the Morilee team will have our backs every step of the way, delivering superior customer service not only to the bride but to us the store as well.

She can expect to be enveloped in a world of all that is good and beautiful in Bridal. The fact that we can now showcase our Morilee gowns in such a glorious way, really drives home the importance and validity of the brand to our customer, as well as her entourage. Such a wonderful cross selection of looks, price points, and sizes, showcased in such a beautiful area meant that Morilee gowns are now the ones to beat!