Elizabeth Hall Bridal – A New Beginning in Lockdown

Laura Hall from Elizabeth Hall Bridal in Beverley reached out to us after we put out a call for some good news stories to share on our blog. Laura told about how a lockdown redundancy turned into her dream of opening a bridal store…

“Around 6 years ago I had a dream to open a bridal gown store. I heavily investigated it but, quickly realised that having 2 young children and not a great deal of finances it would only ever be a dream. I had worked in retail all my working life in various shapes and forms from managing an off licence to managing a cake shop, so customer service was my speciality.

A year after my dream I decided to leave the retail industry and join a well-established facilities management firm to be an administrator. I developed my career there and eventually worked in the accounts department.

Things were going great and I had not looked back but, the 23rd March was about to change all that. Boris Johnson announced to the UK that we were to stay at home, not go to work and not to send your children to school.

To say I was apprehensive of the future would be an understatement. Myself and my husband who also worked for the firm were put on furlough. A word nobody had ever heard of until now. After 4 weeks of being on furlough my husband and I were speaking and worried about the future of our jobs, and I would think most of the UK felt the same. After 10 more weeks, the firm we worked for, announced redundancies.

So, what did we do? Well, we bought a bottle of wine! I cried and my husband hugged me and said, “We’ll be ok”. A couple of glasses later I said I will open that bridal Store. We laughed and he said, “Well I will go back in the Army”.

The next day he said, was that the wine talking or do you really want to open a shop. I said ‘of course’ We found a shop, signed for the lease and before I knew it, I had contacted Morilee and was awaiting a response. Which to my surprise I quickly received an email from my now Sales Rep, Lisa. I could not believe it. I quickly placed an order and awaited the stock to arrive. In the meantime, we worked hard on getting the shop up to standards for my future brides. I am sure you will agree it looks great, even if I say so myself.

People said I was crazy opening a shop in the middle of a global pandemic, but I know things will get better and people will want to celebrate after all the hard times we have had. What better way than to get married.

So, Elizabeth Hall Bridal was born on the 29th August 2020. I cannot wait for the future to welcome Brides-to-be and be a part of the best day of their lives. I feel honoured to be a Morilee Stockist.”

Such lovely words thank you Laura. We are so glad to have you on board and wish you all the very best with your dream bridal store.

You can visit Elizabeth Hall Bridal at 16 Flemingate, Beverley. Check out their website, Facebook and Instagram pages to stay up to date with their news and wedding dress arrivals.